This is an ad taken from the January 4, 1930 Saturday Evening Post. The original ad was two pages wide so I had to do some croping and resizing to get it all on this page.

	It's a big car - full 114-inch wheelbase. It's a powerful car - its 70 horsepower delivers more power per pound of weight than any other car under $1ooo. It's a fast car - your daring dictates the speed you travel. It's a comfortable car - with hydraulic shock absorbers, long springs, deep cushions and generous head and leg roam. It's a safe car-with never-failing four-wheel brakes, rugged double-drop frame, cam and lever steering and a steering wheel with an unbreak- able steel core. A significant car, first of its type and price-built by Studebaker to its 78 year standards of quality. Those who can command the best will drive no smarter looking cars than this. Its design is as modern as the dynamic new skyscraper architecture of the day. Only by actually seeing and driving the new Erskine can you know how impressively it interprets the spirit of these tremendous times. Go to the nearest Studebaker showroom and take out a dynamic new Erskine for the revelation of a trial drive.